Assistant Professor, School of management
Dr. Rishi Pittala is an Assistant Professor of Marketing at Kaveri University, bringing over 11 years of diverse experience spanning academic operations, program management, research, and teaching. He completed his Ph.D. in Marketing from Osmania University, a PGDM (MBA) in Marketing from the Institute of Public Enterprise, and a Bachelor of Business Administration from Mahatma Gandhi University. His academic career included roles as Assistant Professor at Sreenidhi University and Badruka College Post Graduate Centre, Research and Academic Associate in the Marketing Domain at the Indian School of Business (ISB), and Guest Faculty in Retail at Amity Global Business School, complemented by four years of corporate experience as a Manager at Shoppers Stop Ltd. in retail operations. He holds certification as an Academic Associate (ISB) in Marketing Domain, has completed ISB’s Case Writing and Teaching Workshop, and is qualified through UGC-NET and TS-SET for Assistant Professorship. His research and teaching interests span Retail Management, Marketing Management, Consumer Behaviour, Digital and Social Media Marketing, Sustainability, and Healthcare Management, with a research focus on Tourism Management, social entrepreneurship, healthcare management, and sustainable climate practices. Dr. Pittala has authored four Harvard Business Publishing case studies, three of which are published – “Green Rabbit: From B2C to B2B – A Vegan Caterer’s Dilemma” (2025), “Ujala Cygnus Hospital – The Challenges of Being a Good Samaritan in Healthcare” (2024), and “Innovating for Inclusion: The Case of R2D2 and its Cutting-Edge Assistive Technology Solutions” (2025) – with a fourth case on substance abuse rehabilitation accepted for publication, alongside a research paper accepted at the International Conference on Frontiers of Sustainability (FOS 2026). His achievements include developing course modules and assessments for ISB Digital Learning and the Certificate Programme in Healthcare Management, serving on the interview panel for ISB’s TRICOR entrepreneurship program, delivering workshops and guest lectures at Amity Global Business School and Villa Marie College, and coordinating alumni and placements at Badruka College across two consecutive years without lapses. He strengthened industry-relevant teaching and research practices across various educational institutions’. He can be reached at: rishi.pittala@kaveriuniversity.edu.in
